STASH Tea
...than just joe.
PRODUCT:
Stash Tea
TARGET AUDIENCE:
18 - 40, Millennials, Advid coffee drinkers, middle age men and women.
CONCEPT:
Develop character persona's for each of the most popular Stash tea flavors and use them to contrast coffee and teach and inform the public something new about tea or tea-lifestyle.
Chai Spice: more exciting days and tea can also be a night drink
Earl Grey: Etiquette and proper gentlemen manners
Peppermint: morning routines and how to be more active and motivated