...than just joe.
18 - 40, Millennials, Advid coffee drinkers, middle age men and women.
Develop character persona's for each of the most popular Stash tea flavors and use them to contrast coffee and teach and inform the public something new about tea or tea-lifestyle.
Chai Spice: more exciting days and tea can also be a night drink
Earl Grey: Etiquette and proper gentlemen manners
Peppermint: morning routines and how to be more active and motivated