STASH Tea

...than just joe.

PRODUCT: 

Stash Tea

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TARGET AUDIENCE: 

18 - 40, Millennials, Advid coffee drinkers, middle age men and women.

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CONCEPT: 

Develop character persona's for each of the most popular Stash tea flavors and use them to contrast coffee and teach and inform the public something new about tea or tea-lifestyle.

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Chai Spice: more exciting days and tea can also be a night drink

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Earl Grey: Etiquette and proper gentlemen manners

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Peppermint: morning routines and how to be more active and motivated