CLIENT:
CVS Health
TARGET AUDIENCE:
Families, CVS Consumers, All ages
STRATEGY:
To create a fun bring-family-together donation experience for the new CVS health brand that brings a smile to consumer and the recipient.
By participating in the craft for a cause you have the opportunity through CVS to donate to anyone of CVS’s partnerships through craft.
WHY:
The tangibility of giving someone something homemade is priceless. It shows thought, creativity, value, but more importantly heart.


THE EXPERIENCE
-
CVS has 8 notable charities for 8
separate causes
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Purchase your Craft Box online or at
any local CVS
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Follow the Instructions inside the Heart Shaped Box to build your craft.
-
Mail the box with the craft inside to someone affected by that illness.
MOCKUP WEB LAYOUT


