CLIENT: 

CVS Health

TARGET AUDIENCE: 

Families, CVS Consumers, All ages

STRATEGY: 

To create a fun bring-family-together donation experience for the new CVS health brand that brings a smile to consumer and the recipient.

By participating in the craft for a cause you have the opportunity through CVS to donate to anyone of CVS’s partnerships through craft.

WHY:

The tangibility of giving someone something homemade is priceless. It shows thought, creativity, value, but more importantly heart.

THE EXPERIENCE 

1. CVS has 8 notable charities for 8
   separate causes
    

2. Purchase your Craft Box online or at
   any local CVS
    

3. Follow the Instructions inside the Heart Shaped Box to build your craft.
    

4. Mail the box with the craft inside to someone affected by that illness.

MOCKUP WEB LAYOUT