CREST 3D WHITE

EXPERIENTIAL DESIGN

PROBLEM: 

People love coffee and tea but also love sparkly white teeth.

Starbucks is teaming up with Crest to solve this problem.

PREVENTING THE PROBLEM: 

  • Avoiding smoking, 

  • Avoiding coffee and soda helps
    prevent yellow teeth 

  • Get into the habit of drinking darker beverages through a straw

  • Drink milk or plain water after eating or drinking something acidic to help reduce the acid’s eroding effect

  • Brushing and flossing 

CONCEPT: 

For one month every Starbucks customer will receive

  • A Blue and Purple straw in there drink (hot or cold)

  • A sample pack of Crest 3D White Mouthwash

 

Our goal is to not only team up with Starbucks and increase there sales but increase sales of Crest 3D Whitening Mouthwash but more awareness about the product versus you’re standard mouthwash or standard Crest mouthwash. 

 

To take it one step further, we want to challenge Starbucks across all major cities. Which Starbucks has the brightest smile?

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